Accelerated Market Readiness (AMR) Program

The Valley Regional Enterprise Network will deliver an Accelerated Market Readiness program to Ten (10) tourism businesses in the Annapolis Valley Region. To accomplish this objective, the Valley Regional Enterprise Network will contract with an AMR Consultant to deliver the program to identified operators. Accelerated Market Readiness (AMR) strives to grow Atlantic Canada’s tourism industry one operator at a time by offering tourism Small and Medium Enterprises (SMEs) individualized, one-on-one expert coaching to implement actionable, achievable, affordable and measurable initiatives to increase business’ yield, season extension and maximize the tourism plan. Designed to work with clusters of “like- minded” tourism operators within predefined geographical areas, AMR gives tourism SMEs the opportunity to consult with independent and qualified experts on issues specific to their business and to see if they are truly “market ready”.

Cost of acquiring documents: Not Applicable

Terms of payment for acquiring documents: Not Applicable

Tender notices on CanadaBuys published for Nova Scotia Public Sector Entities may not reflect amendments. For tender documents and up-to-date addenda, refer to the Nova Scotia Procurement Portal: https://procurement-portal.novascotia.ca/tenders/VREN-2024-10-04-011

For additional detail on contract duration, refer to the tender documents.

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