Town of Olds - Request for Proposal - Digital Marketing Services Consultant

The Town of Olds, on behalf of the Central Alberta First (CAF) Partnership, is seeking to retain a qualified Digital Marketing and Promotional Services Consultant to support the implementation of the Central Alberta First BREWD Regional Strategy Project – Phase 2. This project is focused on delivering coordinated, regional digital marketing and promotional services across participating municipalities. The Consultant will be responsible for marketing and promoting the delivery of key project objectives, including: • Objective #1 - Workplace culture and business skills development; • Objective #2 - AI awareness and digital readiness programming; • Objective #3 - Regional investment readiness and capital access initiatives; • Objective #4 - Delivery of regional business advisory and resource center services; and • Objective #5 - Support for regional economic engagement initiatives, including the Economic Growth Forum. The purpose of this engagement is to strengthen business retention and expansion, improve competitiveness, enhance investment readiness, and increase access to coordinated business supports across Central Alberta. IMPORTANT NOTE: The Digital Marketing and Promotions Consultant will work with the Business Support Services Consultant to ensure successful delivery of all objectives. The Digital Marketing and Promotions Consultant will drive business participation, awareness, branding, and communication. Strong promotional capacity is essential to engage 100+ businesses, support event attendance, and ensure equitable regional participation. The Business Support Services Consultant is the lead implementer for Objectives 1, 2, 3, 4, and 5. They deliver training, workshops, business advisory support, resource development, and operational guidance.