Creative Agency Services for the Ivey Business School at Western University

Suppliers can find the complete tender document(s), at no cost, on: https://uwo.bonfirehub.ca.

Procuring Entity:
University of Western Ontario (Western)
Procurement Services
1151 Richmond Street
London, Ontario, Canada, N6A 3K7

Contact:
Janice Verhagen, email: jverhage@uwo.ca

Procurement Method:
Open tender whereby all interested Suppliers may submit a Proposal.

Description:
The RFP is an invitation to submit offers for the provision of Creative Agency Services at the Ivey School of Business (Ivey) to help market Ivey locally, nationally and internationally.

The successful Proponent is expected to provide strategic and creative services, campaign ideation, design, purchase and execution of cost-effective media buys, plus creative output. The primary goal is creating brand and program awareness to engage prospects and drive enrollment conversions.  Most of Ivey’s marketing activities are online/digital. Traditional materials still play a role in the student recruitment experience using brochures, one-pagers, pop-up banners, etc., and those services may be required on occasion.

Estimated Quantities:
1 Service Provider

Submission Details:
All tender submissions must be uploaded electronically at https://uwo.bonfirehub.ca.

Submission Deadline:
May 27, 2024, 12:00 Noon ET

Public Opening:
Not Applicable

Conditions for Participation:
Available within the tender document(s).

Mandatory Submission Requirements:

1. Appendix B- Submission Form
2. Appendix C- Rate Bid Form
3. Appendix D- Reference Form
4. Appendix E- Deliverables and Technical Requirements Questionnaire
5. Creative Work and Examples

Complete submission requirements are provided within the tender document(s).


Scored Submission Requirements:

1. Mandatory Requirements
2. Experience, Qualifications and References
3. Creative Work and Examples
4. Service and Support
5. Value- Added Ideas
6. Sustainability
7. Accessibility (AODA)
8. Pricing

This procurement is covered by Chapter 5 of the Canadian Free Trade Agreement (CFTA).

This procurement is covered by Chapter 19 of the Canada-European Union Comprehensive Economic Trade Agreement (CETA).

Delivery Date:
Onboarding to commence immediately upon award, with services to begin in September 2024.

Duration of Agreement:
The term of the Agreement is to be for a period of three (3) years, with an option in favour of Western to extend the Agreement on the same terms and conditions for up to two (2) additional one (1) year terms.   

Additional Options:
Available in the tender document(s)

Negotiation:
At the end of the evaluation process, Western may identify one or more Suppliers with whom it wishes to enter into negotiations, by written notification.  See tender document(s) for further detail.

Prequalification:
Not Applicable

Responses must be submitted in English.

Suppliers should note that information contained within this Tender Notice is subject to change.  Suppliers are encouraged to download the tender document(s) which contain the most current information.
 
If there is a conflict between the tender document(s) and this Tender Notice, the tender document(s) will take precedence.

 

Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.