International Digital Marketing – Division of Students

Address:
York University
Procurement Services
4700 Keele Street
Toronto, Ontario
Canada, M3J 1P3
 
Description:
York is seeking a Proponent with substantial experience and resources to provide digital marketing services to the Division of Students. Specifically, the selected Proponent will demonstrate superior experience and capability in recommending, executing and optimizing digital marketing strategies for international student recruitment in higher education institutions.  The Selected Proponent will provide the Division of Students with tangible marketing recommendations, content writing and creative services, campaign implementation support, campaign data, analysis and reporting.
The Selected Proponent will provide digital marketing services to the Division of Students to support recruitment of prospective domestic students as well as retention and engagement of current students.
York will only consider Proposal submissions received from Proponents who have registered with MERX (www.MERX.com) for this competitive bid.  Proposal submissions from Proponents who have not registered and obtained this Bid Document directly from MERX will be disqualified.

Tendering Website:
Proponents will find the complete RFP Documents at: https://www.merx.com/
 
Pricing and Payment Terms are available on the MERX website, respectively.
 
Procurement Method:
Open tender whereby all interested Proponents may submit a Proposal.
 
Estimated Quantities:
Available within the RFP Documents.
 
Submission Details:
Proponents shall submit their Proposal response at: https://yorku.bonfirehub.ca
 
Submission Deadline:  
June 12, 2023 at 3:00:00 pm ET.
 
Public Opening:
Not Applicable.
Conditions for Participation:
Available within the tender document.
Mandatory Submission Requirements:  

1. Qualifications and Experience
2. Methodology
3. Timetable/Workplan
4. Samples/Case Studies
5. References
6. Deliverables
7. Reporting/Data management and sample reporting
8. Acknowledgement – Section 9.0
9. Pricing Schedule – Section 10.0

Complete submission requirements are provided within the RFP documents.
 
Scored Submission Requirements:  
 

1. Mandatory Requirements
2. Qualifications and Experience
3. Methodology
4. Deliverables
5. Reporting and Data Management
6. Financial Evaluation; and
7. Short-Listed Proponent Presentation

Complete submission requirements are provided within the RFP documents.
 
This procurement is covered by Chapter 5 of the Canadian Free Trade Agreement.
 
Delivery Date:
Service implemented by a tentative date of August 1, 2023. 
Duration of Agreement:
The initial term of the Agreement shall be for twenty-four (24) months, with one (1) optional twenty-four (24) month extension; for a potential Term of forty-eight (48) months.
 
Additional Options:
Available within the tender document.
 
Negotiation:
York reserves the right in its sole discretion to negotiate modifications to any Proposal received without becoming obligated to offer to negotiate with any other Proponent(s).

Supplier Prequalification (if applicable):

Not Applicable.


 Responses must be submitted in English.




Proponents should note that information contained within this notice is subject to change.  Proponents are encouraged to download the tender document which contain the most current information.
 
If there is a conflict between the RFP documents and this RFP Notice, the RFP documents will take precedence.
 

Bidding and Documents are available on http://www.merx.com. Fees may apply; See https://www.merx.com/public/pricing for more information.