General Sales Agent (GSA) Europe – Business Events Canada (BEC) (DC-2016-PH-01-NRFP)

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals from qualified proponents capable of providing marketing and sales platforms that capture business opportunities for Canada from select international business events markets. The focus will be on the United Kingdom, Germany, France and Brussels, Belgium. 

Business Events Canada (BEC) is the division of DC that generates demand, in collaboration with our partners, for international meetings, conventions and incentive travel for Canada. BEC’s partners include federal departments, provincial and city DMOs and convention centers. More information on BEC’s international mandate can be found here:

http://en.destinationcanada.com/markets/international-programs

The BEC brand reflects the growing significance of the meetings industry to Canada’s economy, because meetings can be the catalyst in introducing Canada’s export business interests to key influencers, business stakeholders, entrepreneurs and investors from around the world. As visitors get to know Canada and its high quality products, services and facilities, they can become advocates for Canada, uncovering investment and trade opportunities, identifying business partnerships and creating the foundation for trade relationships.

In support of the priorities of the organization and the GSA, in tandem with the Executive Director, BEC develops and manages a pro-active, integrated sales and marketing program. The program is designed to produce incremental meeting, convention and incentive business to Canada from select markets in Europe, while attracting overall matching co-investment from both Canadian and in-market partners for the promotion of Canada as a desirable business events destination. 

See Statement of Work (Section C) for detailed requirements.